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Del Marketing Tradicional al Digital: Un Análisis Histórico y Reflexivo del Mix de Marketing
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Del Marketing Tradicional al Digital: Un Análisis Histórico y Reflexivo del Mix de Marketing (2024)Del Marketing Tradicional al Digital: Un …El marketing mix como estrategia de posicionamiento en las MIPYMES ecuatorianas (2021)El marketing mix como estrate…Channel Strategies and Marketing Mix in a Connected World (2019)Channel Strategies and Market…The Evaluation of Marketing Mix Elements: A Case Study (2018)The Evaluation of Marketing M…Concept and Dimensions of Web 4.0 (2017)Concept and Dimensions of Web…Digital marketing: A framework, review and research agenda (2016)Digital marketing: A framewor…Fundamentos de Marketing (2013)Fundamentos de MarketingEl concepto de Marketing: pasado y presente. (2009)El concepto de Marketing: pas…Fundamentos de marketing (2007)Fundamentos de marketingLa Esencia del marketing (2001)La Esencia del marketingMarket Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)The Capabilities of Market-Driven Organizations (1994)La mercadotecnia, factor clave para la competitividad organizacional (2013)El gerente competitivo y su rol en las mipymes: una perspectiva desde el marketing (2016)El marketing sensorial y su influencia en el comportamiento de compra de los consumidores de la ciudad de Manta, Ecuador (2018)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Understanding Customer Experience Throughout the Customer Journey (2016)Digital transformation: A multidisciplinary reflection and research agenda (2019)The digital revolution in the travel and tourism industry (2019)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Five Steps to Conducting a Systematic Review (2003)Data Science and its Relationship to Big Data and Data-Driven Decision Making (2013)The age of analytics: competing in a data-driven world (2016)From web 1.0 to web 4.0: the digital heritage platforms for UNESCO’s heritage properties in Indonesia (2020)The Challenges and Opportunities in the Digitalization of Companies in a Post-COVID-19 World (2020)Political Participation of Young Voters: Tracing Direct and Indirect Effects of Social Media and Political Orientations (2022)Ultra-Fresh Fashion: Creating Demand with Freshness and Agility (2022)Customer Confusion: The Mobile Phone Market (2000)The Characterization of the Millennials and Their Buying Behavior (2017)marketing digital como un elemento de apoyo estratégico a las organizaciones (2020)Means-end chains as goal hierarchies (1997)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Factors Impacting Research Productivity of Academic Staff at the Iraqi Higher Education system (2020)Impact of Purchase Preference, Perceived Value, and Marketing Mix on Purchase Intention and Willingness to Pay for Pork (2021)Entrepreneurial Competencies, Competitive Advantage, and Social Enterprise Performance: A Literature Review (2022)Capital de Marca desde la perspectiva del consumidor. (2009)La interacción personal y su efecto en la decisión de compra (2017)
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References

  • 2016Digital marketing: A framework, review and research agenda2,049 cited
  • 2007Fundamentos de marketing993 cited
  • 2013Fundamentos de Marketing540 cited
  • 2018The Evaluation of Marketing Mix Elements: A Case Study124 cited
  • 2017Concept and Dimensions of Web 4.0104 cited
  • 2009El concepto de Marketing: pasado y presente.66 cited
  • 2021El marketing mix como estrategia de posicionamiento en las MIPYMES ecuatorianas25 cited
  • 2001La Esencia del marketing18 cited
  • 2019Channel Strategies and Marketing Mix in a Connected World12 cited

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