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Effects of Brand Visual Identity on Consumer Attitude: A Systematic Literature Review
16 references·0 citing·46 second hop
Effects of Brand Visual Identity on Consumer Attitude: A Systematic Literature Review (2024)Effects of Brand Visual Identity on Consu…Two decades of research on nation branding: a review and future research agenda (2019)Two decades of research on na…The development of software to support multiple systematic review types (2018)The development of software t…Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance (2018)Influence of brand signature,…A brand preference and repurchase intention model: the role of consumer experience (2016)A brand preference and repurc…Qualitative research synthesis (2015)Qualitative research synthesisLinking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting (2014)Linking corporate logo, corpo…The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions (2013)The Marketers’ Prismatic Pale…The role of emotional aspects in younger consumer‐brand relationships (2012)The role of emotional aspects…The Impact of Incomplete Typeface Logos on Perceptions of the Firm (2011)The Impact of Incomplete Type…Business Model Evolution: In Search of Dynamic Consistency (2010)Business Model Evolution: In …Product personality and its influence on consumer preference (2005)Product personality and its i…The Effect of Conceptual and Perceptual Fluency on Brand Evaluation (2004)The Effect of Conceptual and …Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement (2003)Individual Differences in the…Building strong brands in Asia: selecting the visual components of image to maximize brand strength (2003)Building strong brands in Asi…Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences (2000)Managing Images in Different …A Cross-Cultural Study of the Affective Meanings of Color (1973)A Cross-Cultural Study of the…Atmospherics as a Marketing Tool (1974)An interactive activation model of context effects in letter perception: I. An account of basic findings. (1981)Brands and Branding: Research Findings and Future Priorities (2006)Color Saturation Increases Perceived Product Size (2017)Coloring the destination: The role of color psychology on Instagram (2020)Color and engagement in touristic Instagram pictures: A machine learning approach (2021)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Religious beliefs and consumer behaviour: from loyalty to boycotts (2012)Handbook of Social Psychology (2013)Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention (2014)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)The Measurement of Meaning (1957)Strategic Brand Concept-Image Management (1986)Culture and Consumption (1990)Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue (2005)Colour appeal in website design within and across cultures: A multi-method evaluation (2009)Organizational Strategy, Structure, and Process (1978)The Theory of the Growth of the Firm (1995)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Business Models as Models (2010)A Critical Assessment of Business Model Research (2017)Sustainable business model innovation: A review (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural Equations with Latent Variables (1989)Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience (2010)Understanding the Influence of Cues from Other Customers in the Service Experience: A Scale Development and Validation (2012)What makes a destination beautiful? Dimensions of tourist aesthetic judgment (2014)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Understanding the importance that consumers attach to social media sharing (ISMS): Scale development and validation (2019)Corporate social responsibility (CSR) as a customer satisfaction and retention strategy in the chain restaurant sector (2020)Proactive environmental strategies in the hotel industry: eco-innovation, green competitive advantage, and green core competence (2021)The PRISMA statement for reporting systematic reviews and meta-analyses of studies that evaluate healthcare interventions: explanation and elaboration (2009)Conducting Meta-Analyses in R with the metafor Package (2010)Conducting proportional meta-analysis in different types of systematic reviews: a guide for synthesisers of evidence (2021)Understanding Eco-anxiety: A Systematic Scoping Review of Current Literature and Identified Knowledge Gaps (2021)Undertaking a scoping review: A practical guide for nursing and midwifery students, clinicians, researchers, and academics (2021)Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations (1990)Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)Metacognitive Experiences in Consumer Judgment and Decision Making (2004)Uniting the Tribes of Fluency to Form a Metacognitive Nation (2009)What kind of systematic review should I conduct? A proposed typology and guidance for systematic reviewers in the medical and health sciences (2018)Occurrence, prevention, and management of the psychological effects of emerging virus outbreaks on healthcare workers: rapid review and meta-analysis (2020)Emotional design in multimedia learning: Effects of shape and color on affect and learning (2013)
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References

  • 2015Qualitative research synthesis2,440 cited
  • 2010Business Model Evolution: In Search of Dynamic Consistency1,754 cited
  • 2018The development of software to support multiple systematic review types974 cited
  • 2004The Effect of Conceptual and Perceptual Fluency on Brand Evaluation909 cited
  • 1973A Cross-Cultural Study of the Affective Meanings of Color849 cited
  • 2003Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement788 cited
  • 2000Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences604 cited
  • 2018Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance428 cited
  • 2013The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions399 cited
  • 2005Product personality and its influence on consumer preference355 cited
  • 2019Two decades of research on nation branding: a review and future research agenda317 cited
  • 2003Building strong brands in Asia: selecting the visual components of image to maximize brand strength311 cited
  • 2012The role of emotional aspects in younger consumer‐brand relationships291 cited
  • 2011The Impact of Incomplete Typeface Logos on Perceptions of the Firm282 cited

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  • 2016A brand preference and repurchase intention model: the role of consumer experience264 cited
  • 2014Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting261 cited
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