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Green with Arrogance: Dominant Brands Benefit from Arrogant Appeals
16 references·0 citing·54 second hopsampled
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Evidence from International Data (2016)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Advances in Consumer Research (2025)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)On the Evaluation of Structural Equation Models (1988)Lisrel 8: Structural Equation Modeling With the Simplis Command Language (1993)Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)The Commitment-Trust Theory of Relationship Marketing (1994)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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(2006)Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development (1994)Strategy and society: the link between competitive advantage and corporate social responsibility (2007)Preferred reporting items for systematic review and meta-analysis protocols (PRISMA-P) 2015: elaboration and explanation (2015)GREENWASHING BEHAVIOURS: CAUSES, TAXONOMY AND CONSEQUENCES BASED ON A SYSTEMATIC LITERATURE REVIEW (2020)Fintech and Sustainability: Do They Affect Each Other? (2021)Stakeholder legitimacy in firm greening and financial performance: What about greenwashing temptations?☆ (2022)
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References

  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations6,024 cited
  • 2011The Drivers of Greenwashing3,836 cited
  • 2004The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence2,343 cited
  • 1998Brand Equity as a Signaling Phenomenon2,005 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,902 cited
  • 2020Concepts and forms of greenwashing: a systematic review1,515 cited
  • 2012Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk1,426 cited
  • 2006The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations1,371 cited
  • 1999The Relationship Between Environmental Commitment and Managerial Perceptions of Stakeholder Importance1,333 cited
  • 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,319 cited
  • 1993Interpersonal Expectations, Expectancy Violations, and Emotional Communication1,193 cited
  • 2013Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions904 cited
  • 1988Nonverbal expectancy violations: Model elaboration and application to immediacy behaviors886 cited
  • 2020Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions

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885 cited
  • 2003Brand Familiarity and Advertising Repetition Effects865 cited
  • 2011It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors758 cited
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