References

• 2009Quality Improvement Incentives and Product Recall Cost Sharing Contracts357 cited
• 2022Fly with the wings of live‐stream selling—Channel strategies with/without switching demand291 cited
• 2009Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies242 cited
• 2012Recent developments in dynamic advertising research181 cited
• 2010Quality improvement vs. advertising support: Which strategy works better for a manufacturer?180 cited
• 2015Service Channel Choice for Supply Chain: Who is Better Off by Undertaking the Service?147 cited
• 2010Supply quality management with wholesale price and revenue-sharing contracts under horizontal competition137 cited
• 2015Strategic transfer pricing in a marketing–operations interface with quality level and advertising dependent goodwill130 cited
• 2020Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation130 cited
• 2017The effect of customer value and power structure on retail supply chain product choice and pricing decisions123 cited
• 2011Optimal Advertising When Envisioning a Product-Harm Crisis116 cited
• 2018Product competition, managerial discretion, and manufacturing recalls in the U.S. pharmaceutical industry97 cited
• 2016Joint pricing and advertising strategy with reference price effect94 cited