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Gamification in marketing: Insights on current and future research directions based on a bibliometric and theories, contexts, characteristics and methodologies analysis
16 references·0 citing·44 second hop
Gamification in marketing: Insights on current and future research directions based on a bibliometric and theories, contexts, characteristics and methodologies analysis (2024)Gamification in marketing: Insights on cu…How to conduct a bibliometric analysis: An overview and guidelines (2021)How to conduct a bibliometric…Gradual Internationalization vs Born-Global/International new venture models (2019)Gradual Internationalization …The Rise of Motivational Information Systems: A Review of Gamification Research (2017)The Rise of Motivational Info…A definition for gamification: anchoring gamification in the service marketing literature (2016)A definition for gamification…Is it all a game? Understanding the principles of gamification (2015)Is it all a game? Understandi…Visualizing Bibliometric Networks (2014)Visualizing Bibliometric Netw…Gamification in theory and action: A survey (2014)Gamification in theory and ac…Transforming homo economicus into homo ludens: A field experiment on gamification in a utilitarian peer-to-peer trading service (2013)Transforming homo economicus …The benefits of playing video games. (2013)The benefits of playing video…From Game Design Elements to Gamefulness: Defining “Gamification” (2011)From Game Design Elements to …Software survey: VOSviewer, a computer program for bibliometric mapping (2009)Software survey: VOSviewer, a…Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)Preferred Reporting Items for…Comparing alternatives to the Web of Science for coverage of the social sciences’ literature (2007)Comparing alternatives to the…Flow and Media Enjoyment (2004)Flow and Media EnjoymentIntrinsic and Extrinsic Motivations: Classic Definitions and New Directions (2000)Intrinsic and Extrinsic Motiv…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Co‐citation in the scientific literature: A new measure of the relationship between two documents (1973)CiteSpace II: Detecting and visualizing emerging trends and transient patterns in scientific literature (2005)A review of the literature on citation impact indicators (2016)Constructing bibliometric networks: A comparison between full and fractional counting (2016)Citation-based clustering of publications using CitNetExplorer and VOSviewer (2017)Strengthening the Reporting of Observational Studies in Epidemiology (STROBE): Explanation and Elaboration (2007)The PRISMA Statement for Reporting Systematic Reviews and Meta-Analyses of Studies That Evaluate Health Care Interventions: Explanation and Elaboration (2009)The PRISMA Statement for Reporting Systematic Reviews and Meta-Analyses of Studies That Evaluate Health Care Interventions: Explanation and Elaboration (2009)The PRISMA statement for reporting systematic reviews and meta-analyses of studies that evaluate healthcare interventions: explanation and elaboration (2009)Rayyan—a web and mobile app for systematic reviews (2016)The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)Mind in Society: The Development of Higher Psychological Processes (1978)Social Learning Theory. (1978)The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. (2001)A Large-Scale Test of the Goldilocks Hypothesis (2017)Meta-analysis of action video game impact on perceptual, attentional, and cognitive skills. (2017)Problematic online gaming and the COVID-19 pandemic (2020)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Social Foundations of Thought and Action : A Social Cognitive Theory (1985)Intrinsic Motivation and Self-Determination in Human Behavior (1988)Motivational Beliefs, Values, and Goals (2002)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Intrinsic and extrinsic motivation from a self-determination theory perspective: Definitions, theory, practices, and future directions (2020)Science and Human Behavior (1953)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)How gamification motivates: An experimental study of the effects of specific game design elements on psychological need satisfaction (2016)The Gamification of Learning: a Meta-analysis (2019)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Does gamification satisfy needs? A study on the relationship between gamification features and intrinsic need satisfaction (2019)Past, present, and future of customer engagement (2021)Revealing the theoretical basis of gamification: A systematic review and analysis of theory in research on gamification, serious games and game-based learning (2021)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)bibliometrix : An R-tool for comprehensive science mapping analysis (2017)Guidelines for advancing theory and practice through bibliometric research (2022)Literature reviews as independent studies: guidelines for academic practice (2022)Bibliometric Analysis: The Main Steps (2024)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Gamification for health and wellbeing: A systematic review of the literature (2016)A systematic review of gamification in e-Health (2017)Gamifying education: what is known, what is believed and what remains uncertain: a critical review (2017)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
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  • 2014Gamification in theory and action: A survey2,509 cited
  • 2013The benefits of playing video games.2,456 cited
  • 2017The Rise of Motivational Information Systems: A Review of Gamification Research1,764 cited
  • 2011From Game Design Elements to Gamefulness: Defining “Gamification”1,340 cited
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  • 2016A definition for gamification: anchoring gamification in the service marketing literature1,089 cited
  • 2015Is it all a game? Understanding the principles of gamification837 cited
  • 2004Flow and Media Enjoyment739 cited
  • 2007Comparing alternatives to the Web of Science for coverage of the social sciences’ literature

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714 cited
  • 2013Transforming homo economicus into homo ludens: A field experiment on gamification in a utilitarian peer-to-peer trading service687 cited
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