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Factors influencing Generation Y consumers’ intention to purchase sneakers
16 references·0 citing·54 second hop
Factors influencing Generation Y consumers’ intention to purchase sneakers (2024)Factors influencing Generation Y consumer…PERANCANGAN MANAJEMEN SEPARASI KARYAWAN UNTUK MENGURANGI TURN OVER KARYAWAN GEN Z (STUDI KASUS : RESTAURANT SIAP SAJI DI BANDAR LAMPUNG) (2025)PERANCANGAN MANAJEMEN SEPARAS…Trends in the Fashion Industry. The Perception of Sustainability and Circular Economy: A Gender/Generation Quantitative Approach (2020)Trends in the Fashion Industr…THE RELATIONSHIP BETWEEN BRAND IMAGE AND PURCHASE INTENTION: EVIDENCE FROM AWARD WINNING MUTUAL FUNDS (2014)THE RELATIONSHIP BETWEEN BRAN…The effect of social media communication on consumer perceptions of brands (2014)The effect of social media co…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption (2012)The impact of generational co…The Impact of Brands on Consumer Purchase Intentions (2012)The Impact of Brands on Consu…Dimensions of Brand Equity in the Chain Restaurant Industry (2011)Dimensions of Brand Equity in…Shopping behavior and the involvement construct (2010)Shopping behavior and the inv…Essentials of Marketing Research (2007)Essentials of Marketing Resea…Malls and consumption motivation: an exploratory examination of older Generation Y consumers (2004)Malls and consumption motivat…Demographics of Age: Generational and Cohort Confusion (2004)Demographics of Age: Generati…Integrated Advertising, Promotion and Marketing Communications (2002)Integrated Advertising, Promo…The Long-Term Predictive Validity of the Consumers' Need for Uniqueness Scale (2001)The Long-Term Predictive Vali…Consumers' Need for Uniqueness: Scale Development and Validation (2001)Consumers' Need for Uniquenes…The effect of consumer price consciousness on private label purchase (1999)The effect of consumer price …Book Review: Marketing Research: An Applied Orientation (1994)Marketing Research: An Applied Approach (2000)The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity (2013)The use of sampling methods in advertising research: a gap between theory and practice (2017)Does environmentally responsible purchase intention matter for consumers? 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The challenges and opportunities of Social Media (2009)Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands (2012)Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption (2016)The circular economy and bioeconomy in the fashion sector: Emergence of a “sustainability bias” (2021)Towards the circular economy in the fashion industry: the second-hand market as a best practice of sustainable responsibility for businesses and consumers (2022)Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z (2023)The Emergence Of IMC: A Theoretical Perspective (2004)Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity (2006)The meanings of branded products: A cross-national scale development and meaning assessment (2008)
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References

  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling43,453 cited
  • 2001Consumers' Need for Uniqueness: Scale Development and Validation1,822 cited
  • 2014The effect of social media communication on consumer perceptions of brands1,032 cited
  • 2020Trends in the Fashion Industry. The Perception of Sustainability and Circular Economy: A Gender/Generation Quantitative Approach532 cited
  • 1999The effect of consumer price consciousness on private label purchase408 cited
  • 2012The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption365 cited
  • 2007Essentials of Marketing Research338 cited
  • 2012The Impact of Brands on Consumer Purchase Intentions315 cited
  • 2002Integrated Advertising, Promotion and Marketing Communications286 cited
  • 2004Malls and consumption motivation: an exploratory examination of older Generation Y consumers230 cited
  • 2001The Long-Term Predictive Validity of the Consumers' Need for Uniqueness Scale229 cited
  • 2004Demographics of Age: Generational and Cohort Confusion214 cited
  • 2025PERANCANGAN MANAJEMEN SEPARASI KARYAWAN UNTUK MENGURANGI TURN OVER KARYAWAN GEN Z (STUDI KASUS : RESTAURANT SIAP SAJI DI BANDAR LAMPUNG)198 cited
  • 2014THE RELATIONSHIP BETWEEN BRAND IMAGE AND PURCHASE INTENTION: EVIDENCE FROM AWARD WINNING MUTUAL FUNDS

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160 cited
  • 2011Dimensions of Brand Equity in the Chain Restaurant Industry151 cited
  • 2010Shopping behavior and the involvement construct88 cited
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