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Role of social media influencer toward environmental involvement and green buying behavior
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How credibility and parasocial interaction influence purchase intentions (2019)Instagram and YouTube blogger…Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Celebrity vs. Influencer endo…Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Exploring the credibility of …Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Factors Affecting Green Purch…A checklist for testing measurement invariance (2012)A checklist for testing measu…Signaling Theory: A Review and Assessment (2010)Signaling Theory: A Review an…The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)The Effect of On-Line Consume…Handbook of social psychology (2004)Handbook of social psychologyNo Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)No Pain, No Gain: A Critical …The theory of planned behavior (1991)The theory of planned behaviorThe Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase (1991)The Impact of Celebrity Spoke…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…The Determination of Financial Structure: The Incentive-Signalling Approach (1977)The Determination of Financia…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. 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References

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  • 2021How to conduct a bibliometric analysis: An overview and guidelines14,255 cited
  • 2010Signaling Theory: A Review and Assessment6,720 cited
  • 2004Handbook of social psychology4,689 cited
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  • 2021CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting2,482 cited
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  • 2012A checklist for testing measurement invariance2,063 cited
  • 2016Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users1,769 cited
  • 2019Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions1,646 cited
  • 2015Factors Affecting Green Purchase Behaviour and Future Research Directions

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1,513 cited
  • 2019Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit1,413 cited
  • 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited
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