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Understanding factors affecting rice purchasing decisions in Indonesia: Does rice brand matter?
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References

  • 2022Metaverse marketing: How the metaverse will shape the future of consumer research and practice902 cited
  • 2018Gender Inequality in Household Chores and Work-Family Conflict415 cited
  • 2018An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market286 cited
  • 2017The Impact of Brand Awareness on the Consumers’ Purchase Intention166 cited
  • 2015The Neurobiology and Psychology of Pedophilia: Recent Advances and Challenges154 cited
  • 2016Rice Grain Quality and Consumer Preferences: A Case Study of Two Rural Towns in the Philippines118 cited
  • 2014Upgrading rice value chains: Experimental evidence from 11 African markets108 cited
  • 2016Stratification and segmentation: Social class in consumer behavior95 cited
  • 2022Sex Differences in Body Image Perception and Ideals: Analysis of Possible Determinants91 cited
  • 2020The experimental evaluation of brand strength and brand value60 cited
  • 2017Consumer Decision-Making of Older People: A 45-Year Review43 cited
  • 2019The Impact of the Content of the Label on the Buying Intention of a Wine Consumer38 cited
  • 2020Consumers’ purchase decisions and employer image38 cited
  • 2020Does packaging influence taste and quality perceptions across varying consumer demographics?30 cited

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  • 2021The impact of income definitions on mortality inequalities27 cited
  • 2020Consumer Preference of Packaged Rice and Bulk Rice in Surabaya12 cited
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