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Price and Online Advertising Efforts Competition Between Platforms in a Supply Chain Under Uncertain Market Demand
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References

  • 2010The Effect of Online Privacy Information on Purchasing Behavior: An Experimental Study922 cited
  • 2011Online Display Advertising: Targeting and Obtrusiveness817 cited
  • 2018The Influence of Online Shopping Determinants on Customer Satisfaction in the Serbian Market332 cited
  • 2013Targeted advertising and advertising avoidance273 cited
  • 2007The effects of online advertising237 cited
  • 2020Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?230 cited
  • 2014An Economic Analysis of Online Advertising Using Behavioral Targeting1202 cited
  • 2016When Private Information Settles the Bill: Money and Privacy in Google's Market for Smartphone Applications148 cited
  • 2005Mathematical Models of Distribution Channels143 cited
  • 2016Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior1133 cited
  • 2018The Role of User Privacy Concerns in Shaping Competition Among Platforms126 cited
  • 2010The Impact of Targeting Technology on Advertising Markets and Media Competition125 cited
  • 2022Optimal Pricing and Quality Decisions in Supply Chains With Consumers’ Anticipated Regret and Online Celebrity Retailers124 cited
  • 2016Online advertising and privacy124 cited

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  • 2015Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action108 cited
  • 2016Online advertising: Analysis of privacy threats and protection approaches107 cited
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