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Mass Customization in the Age of AI · Study

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ArticleMass Customization in the Age of AI

Frank Thomas Piller2024

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Articlehybrid2024

Mass Customization in the Age of AI

Frank Thomas Piller · Jim Euchner

7 citations·0/0 files stored·Research-Technology Management

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Product Development and Customization Service and Product Innovation Flexible and Reconfigurable Manufacturing Systems

Abstract

Jim Euchner talks with Frank Piller about the many variants of mass customization and how they are being revived with AI. James Euchner

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References

1994“Sticky Information” and the Locus of Problem Solving: Implications for Innovation 1999Mass customization: The new frontier in business competition 2006The long tail : how endless choice is creating unlimited demand 2009Cracking the Code of Mass Customization 2004Does mass customization pay? An economic approach to evaluate customer integration 2010Why Customers Value Self‐Designed Products: The Importance of Process Effort and Enjoyment*2014Linking strategic flexibility and operational efficiency: The mediating role of ambidextrous operational capabilities 2007Linking learning and effective process implementation to mass customization capability

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2025Reconciling Product Flexibility with Cost, Delivery, and Quality: The Importance of Bundling Mass Customization Practicesarticle · 6 shared references 2013Value creation through mass customization : an empirical analysis of the requisite strategic capabilitiesthesis · 6 shared references 2014Increasing the consumer-perceived benefits of a mass-customization experience through sales-configurator capabilitiesarticle · 5 shared references 2014Knowledge-Based Configuration: From Research to Business Casesarticle · 4 shared references 2017Degrowth and collaborative value creation: Reflections on concepts and technologiesarticle · 4 shared references 2019Surviving on the long tail: An empirical investigation of business model elements for mass customizationarticle · 4 shared references

Details

Year2024

Typearticle

Published2024-06-27

VenueResearch-Technology Management

ISSN-L0895-6308

Languageen

Citations7

Files0 public / 0

ShelfProduct Development and Customization

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doi10.1080/08956308.2024.2350919

openalex_workW4400069686

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