THE INFLUENCE OF COMMUNICATION AS AN INTERNAL MARKETING TOOL ON THE SATISFACTION OF EMPLOYEES IN THE HOTEL INDUSTRY OF MONTENEGRO

Klara Đurović

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Employee Performance and Management Job Satisfaction and Organizational Behavior Employee Performance and Motivation

Abstract

Mr Klara Đurović University Mediterranean, Montenegro ABSTRACT The goal of this research is to establish the impact of communication as an internal marketing tool on job satisfaction in the hotel industry of Montenegro. The sample in this research is random and consists of 61 respondents, ie employees, in the hotel sector, who live and work

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2007Internal/Employee Communication and Organizational Effectiveness: a study of Chinese corporations in transition 2013The impact of internal communication satisfaction dimensions on job satisfaction dimensions and the moderating role of LMX 2018Internal communication, employee participation, job satisfaction, and employee performance 2015The Relationship between Internal Marketing Practices and Job Satisfaction in Four and Five-Star Hotels in Dead Sea, Jordan

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