Importance and Role of Internal Communication in Organizations

Abstract

Market liberalization has accelerated and strengthened the pressure of competitors in an open struggle for the retention of existing and favor of new clients. It is necessary to understand the importance and necessity of good business communication, because if business communication in the organization is at a higher level, then the relationship between the organization and its clients is at a higher level as well. Employees in the organization are the ones who represent it, so if the internal communication in the organization is at a higher level, then the quality of services provided to clients is also at a higher level. Effective communication between organizations and customers enables an organization to achieve its goal, which is that it is positioned in the market as a modern organization that provides quality and services of high level.

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