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Digital marketing as a determinant variable for improving the business performance
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References

  • 2013Research methods for business : a skill-building approach 6th ed.2,447 cited
  • 2020Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India503 cited
  • 2018A Critical Review of Digital Marketing303 cited
  • 2013The Impact of Organizational Orientations on Medium and Small Firm Performance: A Resource-Based Perspective249 cited
  • 2015Entrepreneurial orientation and firm performance in Indian SMEs: Universal and contingency perspectives240 cited
  • 2021Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review219 cited
  • 2018THE IMPACT OF MARKETING INNOVATION ON THE COMPETITIVENESS OF ENTERPRISES IN THE CONTEXT OF INDUSTRY 4.0214 cited
  • 2022SMEs in Covid-19 Crisis and Combating Strategies: A Systematic Literature Review (SLR) and A Case from Emerging Economy186 cited
  • 2015Factors for Increasing the Competitiveness of Small and Medium- Sized Enterprises (SMEs) in Bulgaria180 cited
  • 2021Perceived impact of the Covid-19 crisis on SMEs in different industry sectors: Evidence from Sichuan, China141 cited
  • 2014Identification of Factors Influencing the Performance of Small Medium Enterprises (SMEs)132 cited
  • 2018Customer relationship management systems and organizational performance: Quantitative evidence from the Jordanian telecommunication industry72 cited
  • 2020Innovative CRM and Performance of SMEs: The Moderating Role of Relational Capital

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56 cited
  • 2020CRM dimensions and performance of SMEs in Yemen:the moderating role of human capital55 cited
  • 2021An Introduction to Business Research Methods45 cited
  • 2022Effect of Digital Marketing on the Business Performance of MSMEs during the COVID-19 Pandemic: The Mediating Role of Customer Relationship Management32 cited
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