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Drivers and outcomes of a shopper-retailer's app relationship
16 references·0 citing·44 second hop
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References

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  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
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A Primer on Partial Least Squares Structural Equation Modeling
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  • 2002Building Brand Community2,654 cited
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