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Applications of Deep Learning in Marketing Analytics: Predictive Modeling and Segmenting Customers
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Applications of Deep Learning in Marketing Analytics: Predictive Modeling and Segmenting Customers (2024)Applications of Deep Learning in Marketin…The impact of green marketing on consumers’ attitudes: A moderating role of green product awareness (2023)The impact of green marketing…The impact of business intelligence system (BIS) on quality of strategic decision-making (2023)The impact of business intell…Optimising Customer Segmentation in Digital Marketing Using Predictive Analytics: A Review of Literature (2023)Optimising Customer Segmentat…Drivers and impact of big data analytic adoption in the retail industry: A quantitative investigation applying structural equation modeling (2022)Drivers and impact of big dat…B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM (2022)B2C E-Commerce Customer Churn…The importance of fit: a predictive model of cause marketing effects (2021)The importance of fit: a pred…A framework for variance analysis of customer equity based on a Markov chain model (2021)A framework for variance anal…The impact of big data market segmentation using data mining and clustering techniques (2020)The impact of big data market…“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model (2005)Knowledge discovery on RFM model using Bernoulli sequence (2008)Analytics for Customer Engagement (2010)Research on Segmenting E-Commerce Customer through an Improved K-Medoids Clustering Algorithm (2022)AI-Powered Customer Segmentation For Marketing (2024)LEVERAGING BIG DATA FOR PERSONALIZED MARKETING CAMPAIGNS: A REVIEW (2024)Developing Buyer-Seller Relationships (1987)Zero defections: quality comes to services. (1990)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Analyzing the Omni-Channel Shopper Journey Configuration of Generations Y and Z (2021)Integrating the customer equity and brand equity approaches to the financial value of marketing (2024)Understanding Attitudes and Predicting Social Behavior (1980)A power primer. (1992)Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)Cause‐related marketing in pandemic context—The effects of cause‐brand fit and cause‐brand alliance on customer‐based legitimacy and reputation (2023)Examining the role of cause-related marketing in influencing the purchase intention of Indian customers in the FMCG sector: the role of attitude and cause involvement (2023)Why Satisfied Customers Defect (1995)Why Satisfied Customers Defect (1996)Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models (2006)Customer Churn Prediction in the Banking Sector Using Machine Learning-Based Classification Models (2023)Customer churn prediction model based on hybrid neural networks (2024)Enhancing customer retention in Online Retail through churn prediction: A hybrid RFM, K-means, and deep neural network approach (2025)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Firm Resources and Sustained Competitive Advantage (1991)Diffusion of innovations. (2003)Assessing customers perception of online shopping risks: A structural equation modeling–based multigroup analysis (2022)Examining the Impact of Artificial Intelligence and Social and Computer Anxiety in E-Learning Settings: Students’ Perceptions at the University Level (2022)Drivers of generative artificial intelligence to fostering exploitative and exploratory innovation: A TOE framework (2023)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Research methods for business : a skill-building approach 6th ed. (2013)Linking green skepticism to green purchase behavior (2016)Social norms moderating the attitude-intention relationship in adopting sustainable products (2023)Treasure Hunting for Brands: Metaverse Marketing Gamification Effects on Purchase Intention, WOM, and Loyalty (2025)Trends and development in green and sustainability marketing: a bibliometrics analysis using VOSviewer (2025)Research Methods for Business Students (2003)Business Research Methods (2013)From Multi-Channel Retailing to Omni-Channel Retailing (2015)The Role of Business Intelligence adoption as a Mediator of Big Data Analytics in the Management of Outsourced Reverse Supply Chain Operations (2023)The Role of Digital Transformation in Business: Opportunities Challenges and Future Directions (2024)Sustainable energy revolution: green finance as the key to the Arab Gulf States’ future (2025)
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References

  • 2022Drivers and impact of big data analytic adoption in the retail industry: A quantitative investigation applying structural equation modeling216 cited
  • 2022B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM149 cited
  • 2020The impact of big data market segmentation using data mining and clustering techniques63 cited
  • 2023The impact of business intelligence system (BIS) on quality of strategic decision-making61 cited
  • 2023The impact of green marketing on consumers’ attitudes: A moderating role of green product awareness52 cited
  • 2021The importance of fit: a predictive model of cause marketing effects21 cited
  • 2021A framework for variance analysis of customer equity based on a Markov chain model14 cited
  • 2023Optimising Customer Segmentation in Digital Marketing Using Predictive Analytics: A Review of Literature9 cited

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