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Exploring the efficacy of ecolabels as a marketing strategy: Insights from the emerging bioplastic packaging market
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References

  • 2017Case Study Research and Applications: Design and Methods9,643 cited
  • 2010Signaling Theory: A Review and Assessment6,720 cited
  • 2008Encyclopedia of Survey Research Methods2,688 cited
  • 2017The SAGE Encyclopedia of Communication Research Methods2,470 cited
  • 2020Concepts and forms of greenwashing: a systematic review1,356 cited
  • 2015Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing?562 cited
  • 2020Snowball Sampling512 cited
  • 2020Consumer Considerations for the Implementation of Sustainable Packaging: A Review401 cited
  • 2013Why Eco‐labels can be Effective Marketing Tools: Evidence from a Study on Italian Consumers395 cited
  • 2017Template Analysis for Business and Management Students392 cited
  • 2018Environmental sustainability of liquid food packaging: Is there a gap between Danish consumers' perception and learnings from life cycle assessment?246 cited
  • 2010Framework analysis: a method for analysing qualitative data236 cited
  • 2022Consumers’ sustainability-related perception of and willingness-to-pay for food packaging alternatives230 cited
  • 2005Caveat emptor - let the buyer beware! environmental labelling and the limitations of ‘green’ consumerism208 cited

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2014
Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation
205 cited
  • 2016The impact of corporate reputation on brand attitude and purchase intention153 cited
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