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Estrategias de marketing para la Generación Silver en España: factores de éxito
16 references·0 citing·42 second hop
Estrategias de marketing para la Generación Silver en España: factores de éxito (2024)Estrategias de marketing para la Generaci…Dimensions of brand equity for the banking sector: A study in the elderly segment (2023)Dimensions of brand equity fo…The silver economy on wheels: a narrative review of the mature-aged, hypermobile gig worker phenomena (2022)The silver economy on wheels:…SHOPPING BEHAVIOR OF THE SILVER GENERATION IN SLOVAKIA: A CASE STUDY NITRA (2022)SHOPPING BEHAVIOR OF THE SILV…Diferencias de género en la percepción del reggaetón en el público millennial y centennial y en trabajadores jóvenes de la industria. 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(2010)The health gap: the challenge of an unequal world (2015)Designing, writing-up and reviewing case study research: an equifinality perspective (2019)Health, Stress, and Coping (2022)Tourism towards healthy lives and well-being for older adults and senior citizens: Tourism Agenda 2030 (2022)Hospitality as the bridge: advancing transformative service research towards human flourishing (2023)Using thematic analysis in psychology (2006)Factors influencing acceptance of technology for aging in place: A systematic review (2014)Older Adults' Reasons for Using Technology while Aging in Place (2015)Effects of Technology Use on Ageing in Place: The iZi Pilots (2020)Smart Home Supporting Integrated Health and Care Services for Older Adults in the Community: Literature review and research agenda (2020)Double-Bind of Recruitment of Older Adults Into Studies of Successful Aging via Assistive Information and Communication Technologies: Mapping Review (2022)The Discovery and Development of the Silver Market in Germany (2008)INNOVATION CHALLENGES OF THE SILVER ECONOMY (2016)World Population Ageing 2023 (2024)A bibliometric analysis of financial fraud exploiting the elderly in the digital age (2025)Dilemmas in a general theory of planning (1973)Scoping studies: towards a methodological framework (2005)Scoping studies: advancing the methodology (2010)The Theory of the Growth of the Firm (1995)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)A hands-on guide to doing content analysis (2017)The evolution research on Silver Economy: Current researches, trends, and implications for future directions (2023)InterViews: An introduction to qualitative research interviewing (1997)The good research guide for small-scale social research projects. (1999)Dynamic capabilities: A review and research agenda (2007)The Financialization of Home and the Mortgage Market Crisis (2008)Infrastructure and entrepreneurship (2014)Entrepreneurship and well-being: Past, present, and future (2019)Senior entrepreneurship and opportunity recognition: a systematic review of the literature (2025)Qualitative Data Analysis: A Methods Sourcebook (1988)Transforming Qualitative Information: Thematic Analysis and Code Development (1998)The Presentation of Self in Everyday Life (2023)‘As I get older, I am more and more comfortable in myself’: Gendered portraits of older adults in a popular 50+ magazine in Finland (2025)Crowdfunding as a formula for the financing of projects: an empirical analysis (2015)Una perspectiva documental y bibliotecológica sobre el big data y el periodismo de datos (2018)
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References

  • 2013Periodismo ciudadano y cloud journalism: un flujo necesario en la sociedad de la banda ancha.58 cited
  • 2017Architectural hybrids for living across the lifespan: lessons from dementia44 cited
  • 2015How elders evaluate apps: A contribution to the study of smartphones and to the analysis of the usefulness and accessibility of ICTS for older adults41 cited
  • 2019Matching gerontechnologies to independent-living seniors’ individual needs: development of the GTM tool32 cited
  • 2022Deconstructing the stigma of ageing: The rise of the mature female influencers30 cited
  • 2021Awareness and potential of the silver economy for enterprises: a European regional level study21 cited
  • 2022The silver economy on wheels: a narrative review of the mature-aged, hypermobile gig worker phenomena19 cited
  • 2020Ethical dilemmas of the silver economy16 cited
  • 2020The portrait of older people as (non) users of digital technologies: A scoping literature review and a typology of digital older (non) users15 cited
  • 2021Mining for silver: the role of micro-firm adaptive strategizing capabilities in harnessing senior tourism13 cited
  • 2021Ethical Challenges of ICT for the Silver Economy11 cited
  • 2021When Economic Promises Shape Innovation and Networks: A Structural Analysis of Technological Innovation in the Silver Economy10 cited
  • 2021El proceso de envejecimiento en España10 cited

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2022
Diferencias de género en la percepción del reggaetón en el público millennial y centennial y en trabajadores jóvenes de la industria.
9 cited
  • 2022SHOPPING BEHAVIOR OF THE SILVER GENERATION IN SLOVAKIA: A CASE STUDY NITRA9 cited
  • 2023Dimensions of brand equity for the banking sector: A study in the elderly segment8 cited
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