References

• 2019Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism543 cited
• 2019Understanding consumers’ intentions to purchase green products in the social media marketing context528 cited
• 2020Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation485 cited
• 2020Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity472 cited
• 2019Consumer’s intention to purchase green furniture: Do health consciousness and environmental awareness matter?371 cited
• 2020Environmental awareness, firm sustainability exposure and green consumption behaviors322 cited
• 2020Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention320 cited
• 2021Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context319 cited
• 2020Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market214 cited
• 2019Determinants of pro‐environmental behavior and environmentally conscious consumer behavior: An empirical investigation from emerging market190 cited
• 2021How Green Trust, Consumer Brand Engagement and Green Word-of-Mouth Mediate Purchasing Intentions185 cited
• 2020CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy