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What makes metaverse users immersed in the flow state in an emerging market? An application of affordance theory and ISSM
16 references·4 citing·30 second hop
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References

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4,607 cited
  • 1991Flow: The Psychology of Optimal Experience3,621 cited
  • 2010From the Editors: Common method variance in international business research3,363 cited
  • Cited by

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    • 2025How Collectivism and Virtual Idol Characteristics Influence Purchase Intentions: A Dual-Mediation Model of Parasocial Interaction and Flow Experience16 cited
    • 2024Metaverse in financial industry: Use cases, value, and challenges12 cited
    • 2025Exploring Stimulus to Consumers’ Virtual Shopping Environment in the Metaverse10 cited