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Traditional vs. AI-generated brand personalities: Impact on brand preference and purchase intention
16 references·1 citing·41 second hop
Traditional vs. AI-generated brand personalities: Impact on brand preference and purchase intention (2024)Traditional vs. AI-generated brand person…Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)Opinion Paper: “So what if Ch…Handbook of theories of social psychology (2012)Handbook of theories of socia…Purchase intention for luxury brands: A cross cultural comparison (2011)Purchase intention for luxury…Brand Love (2011)Brand LoveBrand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Self‐Construal, Reference Groups, and Brand Meaning (2005)Self‐Construal, Reference Gro…You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)You Are What They Eat: The In…The Effect of Brand Attitude and Brand Image on Brand Equity (2001)The Effect of Brand Attitude …Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence (1997)Assessing the Predictive Vali…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Value of Brand Equity (1992)The Value of Brand EquityPossessions and the Extended Self (1988)Possessions and the Extended …When reality meets intelligence: Integrating ARIx attributes with spatial immersion, self-brand connection, and aesthetic experience to influence retail brand equity (2025)When reality meets intelligen…Culture's Consequences: International Differences in Work-Related Values. (1983)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Customer Engagement (2011)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Brand Community (2001)The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Brand authenticity: An integrative framework and measurement scale (2014)Marketing Services: Competing Through Quality (1992)Building Strong Brands (1995)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Understanding Service Convenience (2002)Customer engagement: the construct, antecedents, and consequences (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Comparative fit indexes in structural models. (1990)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)I.—COMPUTING MACHINERY AND INTELLIGENCE (1950)Agency Theory: An Assessment and Review (1989)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)Artificial intelligence in logistics and supply chain management: A primer and roadmap for research (2023)ChatGPT: A comprehensive review on background, applications, key challenges, bias, ethics, limitations and future scope (2023)The ethics of ChatGPT – Exploring the ethical issues of an emerging technology (2023)The division of labor in society (1935)The Psychology of Interpersonal Relations. (1958)Ingroup favoritism in cooperation: A meta-analysis. (2014)Outcomes of work–life balance on job satisfaction, life satisfaction and mental health: A study across seven cultures (2014)Expressive Partisanship: Campaign Involvement, Political Emotion, and Partisan Identity (2015)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)
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728 cited
  • 2001The Effect of Brand Attitude and Brand Image on Brand Equity667 cited
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    • 2025When reality meets intelligence: Integrating ARIx attributes with spatial immersion, self-brand connection, and aesthetic experience to influence retail brand equity15 cited