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From individual to household decision‐making: A practical perspective on the base of the pyramid consumer
16 references·1 citing·45 second hop
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References

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Why sustainability is now the key driver of innovation
664 cited
  • 2002The Great Leap: Driving Innovation From the Base of the Pyramid592 cited
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    • 2024Counterfeit conundrum: Insights into bottom of the pyramid consumer behavior in India12 cited