Study of Memorable Tourism Experience (MTE) through the Virtual Tour of the Indonesian National Museum

Abstract

The National Museum of Indonesia presents innovation by providing virtual visits via the Virtual Tour platform on the official website.It becomes a digital asset heritage with a dual concept, combining physical and virtual space.Virtual Tours offer an alternative tourism experience, although they have limitations as a human-made medium.The problem is that museums are trying to maintain visitor interest by providing a virtual experience that is close to reality, however, it needs to be researched further whether it can provide an unforgettable tourist experience.This research aims to determine the efforts of the Virtual Tour technology User Interface in narrating the National Museum collection and determine the memorable tourism experience felt by users when interacting with the Virtual Tour.Qualitative research with a phenomenological approach explores User Interface efforts and user experiences when interacting with the National Museum Virtual Tour.From the discussion analysis, it is known that the Indonesian National Museum Virtual Tour user interface presents a narrative that traps users as if they were in a physical museum.This approach is visible from the initial wizard to the user interface elements designed to provide an intuitive interface.Understanding memorable tourism experiences involves seven main components, but not all of them are always realized in the six-point User Experience description, which includes perception, interaction, evaluation, emotions, relationships, and accessibility.The conclusion of this research is that the user interface provides an authentic narrative, creates an atmosphere like visiting a physical museum, and provides a feeling of immersion when exploring the collection virtually.The presence or absence of a memorable tourism experience in the User Experience becomes dynamic and varies depending on the interaction and interrelation between the User Experience description points and the seven components of the memorable tourism experience.

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