References

• 2021Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit260 cited
• 2020Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention189 cited
• 2020Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers164 cited
• 2019Pengaruh Celebrity Endorser, Citra Merek, dan Kepercayaan Merek Terhadap Minat Beli Konsumen36 cited
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• 2021Pengaruh Celebrity Endorser dan Brand Image Terhadap Keputusan Pembelian Produk Wardah pada Konsumen Mahasiswa32 cited
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• 2021