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Building value co-creation with social media marketing, brand trust, and brand loyalty · Study

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ArticleBuilding value co-creation with social media marketing, brand trust, and brand loyalty

Muhammad Sohaib2023

Article2023

Building value co-creation with social media marketing, brand trust, and brand loyalty

Muhammad Sohaib · Heesup Han

117 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Service and Product Innovation

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References

2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 2018When to use and how to report the results of PLS-SEM 1988On the Evaluation of Structural Equation Models 1994The Commitment-Trust Theory of Relationship Marketing 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation 1985Stress, social support, and the buffering hypothesis.1958The psychology of interpersonal relations.2007Service-dominant logic: continuing the evolution

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Details

Year2023

Typearticle

Published2023-06-10

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations117

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.jretconser.2023.103442

openalex_workW4380091950

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