References

• 2016The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption1,416 cited
• 2022eWOM via the TikTok application and its influence on the purchase intention of somethinc products344 cited
• 2024Purchasing in the digital age: A meta-analytical perspective on trust, risk, security, and e-WOM in e-commerce307 cited
• 2019Positive emotion bias: Role of emotional content from online customer reviews in purchase decisions244 cited
• 2019The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE)169 cited
• 2018The current state of knowledge on electronic word-of-mouth in advertising research148 cited
• 2021Effects of online reviews, trust, and picture-superiority on intention to purchase restaurant services129 cited
• 2020eWOM credibility: a comprehensive framework and literature review96 cited
• 2020Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate?91 cited
• 2024Developing brand identity and sales strategy in the digital era: Moderating role of consumer belief in brand78 cited
• 2021Influence of servicescape stimuli on word-of-mouth intentions: An integrated model to indigenous restaurants56 cited
• 2023Elucidating the role of consumer decision making style on consumers’ purchase intention: The mediating role of emotional advertising using PLS-SEM40 cited
• 2024