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Consumer choice of compromise option and activated styles of thinking: Experimental evidence
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References

  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 2001Culture and systems of thought: Holistic versus analytic cognition.4,261 cited
  • 1989Choice Based on Reasons: The Case of Attraction and Compromise Effects1,813 cited
  • 1999Culture, dialectics, and reasoning about contradiction.1,758 cited
  • 1992Choice in Context: Tradeoff Contrast and Extremeness Aversion1,727 cited
  • 2001Attending holistically versus analytically: Comparing the context sensitivity of Japanese and Americans.1,423 cited
  • 2000Culture, control, and perception of relationships in the environment.573 cited
  • 2007Individual Differences in Analytic Versus Holistic Thinking552 cited
  • 2002Thinking about the self influences thinking in general: cognitive consequences of salient self-concept453 cited
  • 2010What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation291 cited
  • 1995Asymmetric Decoy Effects on Lower-Quality Versus Higher-Quality Brands: Meta-Analytic and Experimental Evidence237 cited
  • 2013You Get What You Pay For? Self-Construal Influences Price-Quality Judgments188 cited
  • 2007Compromise and Attraction Effects under Prevention and Promotion Motivations156 cited
  • 2009The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations

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114 cited
  • 2005Understanding the mechanism and determinants of compromise effects105 cited
  • 2018How Cognitive Style Influences the Mental Accounting System: Role of Analytic versus Holistic Thinking65 cited
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