How psychological ownership over nutritional products affects purchase intentions of high-pressure working groups

Boyu Liang · Dajun Yang · Fuqiang Tan

7 citations0/0 files storedFrontiers in Nutrition

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Consumer Behavior and Marketing Influence Nutrition, Health and Food Behavior Consumer Market Behavior and Pricing

Abstract

This study aims to investigate the influence of psychological ownership of nutritional products on the purchase intention of high-pressure working groups, as well as the underlying mechanisms and boundary conditions of this influence. This study aims to investigate the impact of psychological ownership of nutritional products on the purchase intention of high-pressure working groups, as well as the underlying mechanisms and boundary conditions of this influence. The research contributes through the use of variance analysis, mediation models, and moderation models on data from adult participants over the age of 18, across three experiments. Experiment 1, conducted on the Credamo platform, randomly recruited 285 participants, with 148 males (51.9%) and 137 females (48.1%), and the results indicated a direct impact of psychological ownership on purchase intention. Building upon this, Experiment 2, which also utilized the Credamo platform and recruited 280 participants consisting of 136 males (48.6%) and 144 females (51.4%), further revealed the mediating role of perceived value. Experiment 3, with 265 participants randomly recruited on the Credamo platform, including 131 males (49.4%) and 134 females (50.6%), identified the moderating effect of nutritional awareness. The theoretical contribution of this study lies primarily in its in-depth exploration of the impact of psychological ownership of nutritional products. By integrating the factors of perceived value and nutritional awareness, it provides a systematic explanation for better understanding the purchase intentions of high-pressure working groups. Additionally, this study offers valuable strategies for merchants to enhance the purchase intentions of high-pressure living groups.

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2003The State of Psychological Ownership: Integrating and Extending a Century of Research 2020Work stress among Chinese nurses to support Wuhan in fighting against COVID‐19 epidemic 2022Personalization in personalized marketing: Trends and ways forward 2014Hotel customers’ environmentally responsible behavioral intention: Impact of key constructs on decision in green consumerism 2000Stress, dietary restraint and food intake 2015Psychological ownership: A review and research agenda 2021The effects of service quality, perceived value and trust in home delivery service personnel on customer satisfaction: Evidence from a developing country 2020Influence of Social Media Platforms on Public Health Protection Against the COVID-19 Pandemic via the Mediating Effects of Public Health Awareness and Behavioral Changes: Integrated Model

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