Sensible Selling Through Sensory Neuromarketing

Bhavna Taneja · Pooja Shukla · Manpreet Arora

23 citations0/0 files storedAdvances in marketing, customer relationship management, and e-services book series

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Consumer Retail Behavior Studies Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

Abstract

Neuromarketing (a new field at the intersection of marketing and neurology) provides crucial information on how customers act and make decisions. This chapter examines neuromarketing laws and how they might be used to improve sales success. It discusses all five senses—sight, hearing, touch, smell, and taste—and how we can use each of them to create memorable marketing experiences. The chapter then discusses how neuromarketing might be applied to brand development, product packaging, and promotional strategies. The chapter also provides sales professionals with practical guidelines and case studies for incorporating sensory neuromarketing principles into their selling technique, with the ultimate goal of improving client engagement, satisfaction, and sales outcomes.

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2019Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends 2017Growing the pie in emerging markets: Marketing strategies for increasing the ratio of non-users to users 2018Inside-outside: Using eye-tracking to investigate search-choice processes in the retail environment 2020Neuromarketing for a better understanding of consumer needs and emotions 2020A study of neuromarketing techniques for proposing cost effective information driven framework for decision making 2020Decision to Adopt Neuromarketing Techniques for Sustainable Product Marketing: A Fuzzy Decision-Making Approach 2016Experiential Marketing 2018fMRI neuromarketing and consumer learning theory

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