References

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• 2017Growing the pie in emerging markets: Marketing strategies for increasing the ratio of non-users to users116 cited
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• 2020Decision to Adopt Neuromarketing Techniques for Sustainable Product Marketing: A Fuzzy Decision-Making Approach54 cited
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• 2018fMRI neuromarketing and consumer learning theory49 cited
• 2021Assessing the Emotional Response in Social Communication: The Role of Neuromarketing40 cited

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