Analyzing Tech-Driven Solutions for Overcoming Challenges in the Indian E-commerce Landscape

Abstract

The exponential expansion of the e-commerce sector in India can be attributed to factors such as digitization, shifts in consumer behavior, and advancements in technology. However, the sector’s complete potential is impeded by a myriad of problems that coincide with its growth trajectory. This study employed a methodology that comprised structured interviews, adopting purposeful sampling of 130 executives and managers in the e-commerce business. This research aims to shed light on these issues and investigate the role of potential technical solutions in resolving them. The paper dives into a variety of technical solutions such as multi-lingual artificial intelligence interfaces, blockchain technology for enhancing supply chain transparency, and secure authentication mechanisms. Technology is key to resolving payment inclusion and last-mile delivery and increasing data security and privacy. This research endeavors to offer practical recommendations for businesses, policymakers, and stakeholders by identifying obstacles and recommending solutions driven by technology. The study envisions a future in which technological interventions propel India’s e-commerce industry to new heights, fostering economic development and empowering consumers.

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