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The mediating role of attitude and environmental awareness in the influence of green advertising and eco-labels on green purchasing behaviors
16 references·2 citing·42 second hop
The mediating role of attitude and environmental awareness in the influence of green advertising and eco-labels on green purchasing behaviors (2024)The mediating role of attitude and enviro…The moderating influence of environmental consciousness and recycling intentions on green purchase behavior (2019)The moderating influence of e…Consumer attitudes and buying behavior for green food products (2019)Consumer attitudes and buying…Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018)Misleading Consumers with Gre…Green image and consumers’ word-of-mouth intention in the green hotel industry: The moderating effect of Millennials (2018)Green image and consumers’ wo…Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing (2018)Causality analysis of media i…A fresh look at understanding Green consumer behavior among young urban Indian consumers through the lens of Theory of Planned Behavior (2018)A fresh look at understanding…Why determinants of green purchase cannot be treated equally? The case of green cosmetics: Literature review (2017)Why determinants of green pur…Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Green purchasing behaviour: A…Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study (2016)Purchasing behaviour for envi…Message framing in green advertising: the effect of construal level and consumer environmental concern (2015)Message framing in green adve…Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Factors Affecting Green Purch…Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions (2013)Perceived Greenwashing: The I…Consumers' green involvement and the persuasive effects of emotional versus functional ads (2013)Consumers' green involvement …Factors Affecting Skepticism toward Green Advertising (2012)Factors Affecting Skepticism …Investigation of green marketing tools' effect on consumers' purchase behavior (2011)Investigation of green market…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Pathways to Green Purchase Intention in FMCG Industry: A Combined Approach of PLS-SEM and fsQCA (2025)Pathways to Green Purchase In…Exploring green purchasing intentions and behaviours among Vietnamese Generation Z: A perspective from the theory of planned behaviour (2025)Exploring green purchasing in…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)The Drivers of Greenwashing (2011)The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern (2018)Greenwashing and environmental communication: Effects on stakeholders' perceptions (2019)Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions (2020)Advances in Consumer Research (2025)Research methods for business: A skill building approach (1993)Green marketing: legend, myth, farce or prophesy? (2005)Opportunities for green marketing: young consumers (2008)Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing? 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(2003)An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior (2019)Bridge the gap: Consumers’ purchase intention and behavior regarding sustainable clothing (2020)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Principles and Practice of Structural Equation Modeling (2012)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Consumer’s intention to purchase green furniture: Do health consciousness and environmental awareness matter? (2019)Why should hotels go green? Insights from guests experience in green hotels (2019)Green purchase intention: Effects of electronic service quality and customer green psychology (2020)G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective (2020)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Willingness to pay more for green products: The interplay of consumer characteristics and customer participation (2018)Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands (2020)Stakeholder legitimacy in firm greening and financial performance: What about greenwashing temptations?☆ (2022)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review (2020)Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation (2020)Factors affecting green purchase behavior: A systematic literature review (2022)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2015Factors Affecting Green Purchase Behaviour and Future Research Directions1,513 cited
  • 2017Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers846 cited
  • 2013Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions813 cited
  • 2016Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study610 cited
  • 2011Investigation of green marketing tools' effect on consumers' purchase behavior605 cited
  • 2018Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising483 cited
  • 2019The moderating influence of environmental consciousness and recycling intentions on green purchase behavior476 cited
  • 2018A fresh look at understanding Green consumer behavior among young urban Indian consumers through the lens of Theory of Planned Behavior466 cited
  • 2018Green image and consumers’ word-of-mouth intention in the green hotel industry: The moderating effect of Millennials371 cited
  • 2018Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing371 cited
  • 2015Message framing in green advertising: the effect of construal level and consumer environmental concern362 cited
  • 2013

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Consumers' green involvement and the persuasive effects of emotional versus functional ads
316 cited
  • 2017Why determinants of green purchase cannot be treated equally? The case of green cosmetics: Literature review310 cited
  • 2019Consumer attitudes and buying behavior for green food products285 cited
  • 2012Factors Affecting Skepticism toward Green Advertising282 cited
  • Cited by

    • 2025Exploring green purchasing intentions and behaviours among Vietnamese Generation Z: A perspective from the theory of planned behaviour27 cited
    • 2025Pathways to Green Purchase Intention in FMCG Industry: A Combined Approach of PLS-SEM and fsQCA10 cited