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The Role Of Hedonic Motivation In Social Commerce Toward Consumer Purchase Intention
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The Role Of Hedonic Motivation In Social Commerce Toward Consumer Purchase Intention (2024)The Role Of Hedonic Motivation In Social …Theory of Planned Behavior Influences Online Shopping Behavior (2022)Theory of Planned Behavior In…The impact of security, individuality, reputation, and consumer attitudes on purchase intention of online shopping: The evidence in Vietnam (2022)The impact of security, indiv…Motives towards e-Shopping Adoption among Pakistani Consumers: An Application of the Technology Acceptance Model and Theory of Reasoned Action (2022)Motives towards e-Shopping Ad…Determinants of the online purchase intention: hedonic motivations, prices, information and trust (2021)Determinants of the online pu…Understanding online business simulation games: the role of flow experience, perceived enjoyment and personal innovativeness (2018)Understanding online business…e-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Use (2018)e-Purchase Intention of Taiwa…Constituents and Consequences of Online-Shopping in Sustainable E-Business: An Experimental Study of Online-Shopping Malls (2018)Constituents and Consequences…A Study on the Factors Affecting Consumer Buying Behavior towards Online Shopping in Pakistan (2018)A Study on the Factors Affect…Social commerce—state-of-the-art and future research directions (2016)Social commerce—state-of-the-…Hedonic motivations in online consumption behaviour (2016)Hedonic motivations in online…Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Consumer Acceptance and Use o…Comment on Benbasat and Barki’s "Quo Vadis TAM" article. 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References

  • 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology115,720 cited
  • 2001Hedonic and utilitarian motivations for online retail shopping behavior3,219 cited
  • 2018e-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Use312 cited
  • 2016Social commerce—state-of-the-art and future research directions127 cited
  • 2007Comment on Benbasat and Barki’s "Quo Vadis TAM" article.117 cited
  • 2021Determinants of the online purchase intention: hedonic motivations, prices, information and trust113 cited
  • 2018Understanding online business simulation games: the role of flow experience, perceived enjoyment and personal innovativeness81 cited
  • 2022The impact of security, individuality, reputation, and consumer attitudes on purchase intention of online shopping: The evidence in Vietnam79 cited
  • 2022Motives towards e-Shopping Adoption among Pakistani Consumers: An Application of the Technology Acceptance Model and Theory of Reasoned Action65 cited
  • 2018Constituents and Consequences of Online-Shopping in Sustainable E-Business: An Experimental Study of Online-Shopping Malls65 cited
  • 2018A Study on the Factors Affecting Consumer Buying Behavior towards Online Shopping in Pakistan49 cited
  • 2016Hedonic motivations in online consumption behaviour45 cited
  • 2022Theory of Planned Behavior Influences Online Shopping Behavior

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  • 2006Electronic Commerce (E-Commerce)7 cited
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