Environmental Awareness and Walking Behavior to the Grocery Store

Abstract

The relationship between environmental awareness and actionable change is complex. While extensive literature examines the links between green ideology and eco-friendly behavior, few studies focus on how green ideology influences transportation choices and the built environment. This study investigates the relationship between environmental awareness and walking behavior, addressing three research questions aimed at: identifying socio-demographic characteristics linked to a high level of environmental awareness; exploring how environmental awareness affects perceptions of walkability; and determining whether individuals committed to community environmentalism are more likely to walk to the grocery store. The findings reveal that higher income is associated with considerations of local air quality, noise, and the importance of positive environmental transportation choices. Car ownership negatively impacts the willingness to adjust routes or travel time to minimize environmental impact. Environmentally aware individuals perceive the grocery store as closer, feel safer walking, view sidewalks as more available and in a better condition, and notice more tree shading. Those who consider air quality and noise levels in their walking decisions are more likely to notice tree shading. Individuals committed to community environmentalism are significantly more likely to walk to the grocery store, underscoring the crucial role of environmental values in shaping transportation behaviors and walkability perceptions.

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