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Digital marketing and small and medium-sized enterprises’ business performance in emerging markets
14 references·4 citing·46 second hop
Digital marketing and small and medium-sized enterprises’ business performance in emerging markets (2024)Digital marketing and small and medium-si…The Effect of Digital Orientation and Digital Capability on Digital Transformation of SMEs during the COVID-19 Pandemic (2022)The Effect of Digital Orienta…The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance (2021)The role of digital marketing…Does The Digital Marketing Capability of Indonesian Banks Align with Digital Leadership and Technology Capabilities on Company Performance? (2021)Does The Digital Marketing Ca…The digital marketing capabilities gap (2020)The digital marketing capabil…Digital marketing capabilities in international firms: a relational perspective (2020)Digital marketing capabilitie…Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation (2019)Market orientation and perfor…Internet and SMEs' internationalization: The role of platform and website (2019)Internet and SMEs' internatio…Dynamic capabilities and SME performance: The moderating effect of market orientation (2018)Dynamic capabilities and SME …Developing a Mobile Applications Customer Experience Model (MACE)- Implications for Retailers (2018)Developing a Mobile Applicati…Social Network Theory (2017)Social Network TheoryHow marketing capabilities shape entrepreneurial firm’s performance? Evidence from new technology based firms in turkey (2017)How marketing capabilities sh…Firm capabilities and growth: the moderating role of market conditions (2016)Firm capabilities and growth:…Internet marketing capabilities and international market growth (2015)Internet marketing capabiliti…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Harnessing performance through digital technology adoption: an empirical analysis of SMEs in the Tanzanian fruit juice processing industry (2026)Harnessing performance throug…The Moderating Effects of Operations and Supply Chain Issues on Digital Readiness, Value Creation, and Firm Satisfaction (2025)The Moderating Effects of Ope…Digital marketing strategies in expanding the market for MSME creative products in Indonesia—state of art (2025)Digital marketing strategies …Digital Marketing Strategies for Small Businesses (2025)Digital Marketing Strategies …Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Dynamic capabilities and strategic management (1997)Initial conditions and moment restrictions in dynamic panel data models (1998)Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities (2018)Corporate social responsibility and firm performance: a theory of dual responsibility (2021)The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation (2021)Principles and Practice of Structural Equation Modeling (1998)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Understanding the Digital Marketing Environment with KPIs and Web Analytics (2017)Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs (2019)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)AI-based self-service technology in public service delivery: User experience and influencing factors (2020)Moving the Customer Experience Field Forward: Introducing the Touchpoints, Context, Qualities (TCQ) Nomenclature (2020)Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms (2022)Firm Resources and Sustained Competitive Advantage (1991)The role of dynamic capabilities and strategic agility of B2B high-tech small and medium-sized enterprises during COVID-19 pandemic: Exploratory case studies from Finland (2022)Does corporate social responsibility drive financial performance? Exploring the significance of green innovation, green dynamic capabilities, and perceived environmental volatility (2023)Artificial intelligence and innovation capability: A dynamic capabilities perspective (2025)The Strength of Weak Ties (1973)The Strength of Weak Ties: A Network Theory Revisited (1983)The New Institutionalism in Sociology. (1999)The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites (2007)Collaboration and Internationalization of SMEs: Insights and Recommendations from a Systematic Review (2020)The effects of parasocial interaction, authenticity, and self‐congruity on the formation of consumer trust in online travel agencies (2022)Firm resources and sustained competitive advantage (2004)The role of context in SME internationalization – A review (2021)Artificial intelligence and SMEs: How can B2B SMEs leverage AI platforms to integrate AI technologies? (2022)Charting new courses to enter foreign markets: Conceptualization, theoretical framework, and research directions on non-traditional entry modes (2022)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)Dynamic capabilities: what are they? (2000)Digital Capabilities, Their Role in Business Model Innovativeness, and the Internationalization of SMEs (2022)Dynamic Capabilities and MNE Global Strategy: A Systematic Literature Review‐Based Novel Conceptual Framework (2023)Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery (2023)Users of the world, unite! The challenges and opportunities of Social Media (2009)The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro (2020)A broad overview of interactive digital marketing: A bibliometric network analysis (2021)Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing (2022)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)A resource‐based view of the firm (1984)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Barriers to Sustainable Digital Transformation in Micro-, Small-, and Medium-Sized Enterprises (2022)Thematic Analysis of Financial Technology (Fintech) Influence on the Banking Industry (2022)Do Dynamic Capabilities and Digital Transformation Improve Business Resilience during the COVID-19 Pandemic? Insights from Beekeeping MSMEs in Indonesia (2023)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2020The digital marketing capabilities gap330 cited
  • 2018Developing a Mobile Applications Customer Experience Model (MACE)- Implications for Retailers301 cited
  • 2018Dynamic capabilities and SME performance: The moderating effect of market orientation286 cited
  • 2017Social Network Theory219 cited
  • 2020Digital marketing capabilities in international firms: a relational perspective205 cited
  • 2022The Effect of Digital Orientation and Digital Capability on Digital Transformation of SMEs during the COVID-19 Pandemic201 cited
  • 2015Internet marketing capabilities and international market growth185 cited
  • 2016Firm capabilities and growth: the moderating role of market conditions179 cited
  • 2019Internet and SMEs' internationalization: The role of platform and website170 cited
  • 2019Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation118 cited
  • 2021The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance66 cited
  • 2021Does The Digital Marketing Capability of Indonesian Banks Align with Digital Leadership and Technology Capabilities on Company Performance?51 cited
  • 2017

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How marketing capabilities shape entrepreneurial firm’s performance? Evidence from new technology based firms in turkey
46 cited

Cited by

  • 2025Digital marketing strategies in expanding the market for MSME creative products in Indonesia—state of art11 cited
  • 2025Digital Marketing Strategies for Small Businesses11 cited
  • 2026Harnessing performance through digital technology adoption: an empirical analysis of SMEs in the Tanzanian fruit juice processing industry9 cited
  • 2025The Moderating Effects of Operations and Supply Chain Issues on Digital Readiness, Value Creation, and Firm Satisfaction6 cited