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Exploring customer retention dynamics: A comparative investigation of factors affecting customer retention in the banking sector using mediation-moderation approach
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(2021)Using LLMs to bring evidence-based feedback into the classroom: AI-generated feedback increases secondary students’ text revision, motivation, and positive emotions (2023)Control-Value Theory: From Achievement Emotion to a General Theory of Human Emotions (2024)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Big Data Research in Information Systems: Toward an Inclusive Research Agenda (2016)The extended Unified Theory of Acceptance and Use of Technology (UTAUT2): A systematic literature review and theory evaluation (2020)Adoption and use of AI tools: a research agenda grounded in UTAUT (2021)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Why Don’t Men Ever Stop to Ask for Directions? 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References

  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
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  • 2016Unified Theory of Acceptance and Use of Technology: A Synthesis and the Road Ahead2,509 cited
  • 2020From expectancy-value theory to situated expectancy-value theory: A developmental, social cognitive, and sociocultural perspective on motivation2,361 cited
  • 2008Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5-Point, 7-Point and 10-Point Scales2,118 cited
  • 2019Heuristics versus statistics in discriminant validity testing: a comparison of four procedures1,973 cited
  • 2014Partial Least Squares (PLS) Structural Equation Modeling (SEM) for Building and Testing Behavioral Causal Theory: When to Choose It and How to Use It1,899 cited
  • 2021An Introduction to Structural Equation Modeling1,314 cited
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  • 1980Banking in the theory of finance

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863 cited
  • 2016The Advantages and Disadvantages of Using Qualitative and Quantitative Approaches and Methods in Language “Testing and Assessment” Research: A Literature Review808 cited
  • 2019A cross-cultural study of the intention to use mobile banking between Lebanese and British consumers: Extending UTAUT2 with security, privacy and trust555 cited
  • 2008Quantitative and Qualitative Research: Beyond the Debate539 cited
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