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Conceptualizing inclusive marketing: A synthesis of theory and practice · Study

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ArticleConceptualizing inclusive marketing: A synthesis of theory and practice

Cecilia Grieco2024

Article2024

Conceptualizing inclusive marketing: A synthesis of theory and practice

6 citations·0/0 files stored·European Management Journal

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Media, Gender, and Advertising

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References

1994Typologies and Taxonomies 2012A method for taxonomy development and its application in information systems 2017Towards a new taxonomy of circular economy business models 2012Discourses of Diversity, Equality and Inclusion: Trenchant Formulations or Transient Fashions?2021Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research : A Curation and Research Agenda 2020An Institutional Approach to Gender Diversity and Firm Performance 2021Woke brand activism authenticity or the lack of it 2022Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers

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Year2024

Typearticle

Published2024-09-26

VenueEuropean Management Journal

ISSN-L0263-2373

Languageen

Citations6

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.emj.2024.09.008

openalex_workW4402879017

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