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Conceptualizing inclusive marketing: A synthesis of theory and practice
16 references·0 citing·51 second hop
Conceptualizing inclusive marketing: A synthesis of theory and practice (2024)Conceptualizing inclusive marketing: A sy…Thematic analysis without paradox: sensemaking and context (2022)Thematic analysis without par…Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers (2022)Embracing diversity, equity, …Diversity and inclusion in advertising research (2022)Diversity and inclusion in ad…Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing (2022)Advancing customer diversity,…Woke brand activism authenticity or the lack of it (2021)Woke brand activism authentic…May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World (2021)May the Force Be with You: Ex…Examining sport marketing through a rainbow lens (2021)Examining sport marketing thr…Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research : A Curation and Research Agenda (2021)Diversity, Equity, and Inclus…Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being (2020)Institutionalizing Diversity-…An Institutional Approach to Gender Diversity and Firm Performance (2020)An Institutional Approach to …Towards a new taxonomy of circular economy business models (2017)Towards a new taxonomy of cir…Subjective social inclusion: A conceptual critique for socially inclusive marketing (2017)Subjective social inclusion: …Disability, social inclusion and the marketing of tourist attractions (2017)Disability, social inclusion …Discourses of Diversity, Equality and Inclusion: Trenchant Formulations or Transient Fashions? 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The Green-Feminine Stereotype and Its Effect on Sustainable Consumption (2016)Diversity representation in advertising (2023)Diversity in the digital age: how consumers respond to diverse virtual influencers (2024)The Social psychology of intergroup relations (1979)An Integrative Theory of Intergroup Conflict (2000)Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward (2022)Brand activism and the consequence of woke washing (2023)BRAND ACTIVISM: A Literature Review and Future Research Agenda (2023)The principle of congruity in the prediction of attitude change. (1955)Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes (2000)Gender stereotypes in advertising: a review of current research (2016)Diversity and inclusion in hospitality and tourism: bridging the gap between employee and customer perspectives (2023)Toward a universal psychological structure of human values. (1987)Possessions and the Extended Self (1988)How Brand Community Practices Create Value (2009)A framework of diversity, equity, and inclusion safeguards for chatbots (2024)Inauthentic inclusion: Exploring how intention to use AI‐generated diverse models can backfire (2024)THE APPLICATION OF CLUSTER ANALYSIS IN STRATEGIC MANAGEMENT RESEARCH: AN ANALYSIS AND CRITIQUE (1996)CHC theory and the human cognitive abilities project: Standing on the shoulders of the giants of psychometric intelligence research (2008)A Framework for Conceptual Contributions in Marketing (2011)
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References

  • 1994Typologies and Taxonomies1,603 cited
  • 2012A method for taxonomy development and its application in information systems1,142 cited
  • 2017Towards a new taxonomy of circular economy business models1,019 cited
  • 2012Discourses of Diversity, Equality and Inclusion: Trenchant Formulations or Transient Fashions?273 cited
  • 2021Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research : A Curation and Research Agenda254 cited
  • 2020An Institutional Approach to Gender Diversity and Firm Performance242 cited
  • 2021Woke brand activism authenticity or the lack of it215 cited
  • 2022Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers138 cited
  • 2022Diversity and inclusion in advertising research136 cited
  • 2017Subjective social inclusion: A conceptual critique for socially inclusive marketing114 cited
  • 2020Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being99 cited
  • 2017Disability, social inclusion and the marketing of tourist attractions94 cited
  • 2022Thematic analysis without paradox: sensemaking and context92 cited
  • 2022Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing89 cited

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  • 2021May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World70 cited
  • 2021Examining sport marketing through a rainbow lens52 cited
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