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Nudging with colors to promote electric vehicle rentals · Study

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ArticleNudging with colors to promote electric vehicle rentals

Wai Ching Wilson Au2024

Article2024

Nudging with colors to promote electric vehicle rentals

Wai Ching Wilson Au · Pearl M.C. Lin · Fiona Chi

10 citations·0/0 files stored·Annals of Tourism Research

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Decision-Making and Behavioral Economics Electric Vehicles and Infrastructure Color perception and design

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References

2012Handbook of theories of social psychology 2006Impact of color on marketing 2016Green nudges: Do they work? Are they ethical?2013The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions 2015Consumer reactions to sustainable packaging: The interplay of visual appearance, verbal claim and environmental concern 2012A Theory of Heuristic and Systematic Information Processing 2015Communicating packaging eco-friendliness 2018Sustainability communication in tourism – A literature review

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Details

Year2024

Typearticle

Published2024-09-26

VenueAnnals of Tourism Research

ISSN-L0160-7383

Languageen

Citations10

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1016/j.annals.2024.103843

openalex_workW4402887435

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