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Nudging with colors to promote electric vehicle rentals
16 references·0 citing·51 second hop
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(1977)Imagery assessment: A survey …Why we buy what we buy: A theory of consumption values (1991)Qualitative Data Analysis (2008)The Discovery of Grounded Theory (2017)Examination of peer influence as a moderator and predictor in explaining green purchase behaviour in a developing country (2019)Green Packaging from Consumer and Business Perspectives (2021)Atmospherics as a Marketing Tool (1974)An interactive activation model of context effects in letter perception: I. An account of basic findings. (1981)Brands and Branding: Research Findings and Future Priorities (2006)Color Saturation Increases Perceived Product Size (2017)Coloring the destination: The role of color psychology on Instagram (2020)Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence. 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References

  • 2012Handbook of theories of social psychology1,920 cited
  • 2006Impact of color on marketing597 cited
  • 2016Green nudges: Do they work? Are they ethical?408 cited
  • 2013The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions399 cited
  • 2015Consumer reactions to sustainable packaging: The interplay of visual appearance, verbal claim and environmental concern382 cited
  • 2012A Theory of Heuristic and Systematic Information Processing371 cited
  • 2015Communicating packaging eco-friendliness263 cited
  • 2018Sustainability communication in tourism – A literature review257 cited
  • 2016Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness?226 cited
  • 2020How green is your packaging—A comparative international study of cues consumers use to recognize environmentally friendly packaging187 cited
  • 2021Color and engagement in touristic Instagram pictures: A machine learning approach170 cited
  • 2020Meta-Analysis of Emotional Designs in Multimedia Learning: A Replication and Extension Study147 cited
  • 1977Imagery assessment: A survey of self-report measures.127 cited
  • 2000A scale for measuring advertisement-evoked mental imagery111 cited

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2015
Heuristics and biases
98 cited
  • 2023Less saturated, more eco‐friendly: Color saturation and consumer perception of product sustainability61 cited
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