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How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market
16 references·1 citing·43 second hop
How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market (2024)How green marketing practices improve cus…Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda (2021)Consumers’ purchase behaviour…What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco‐labeled products? (2020)What you see is meaningful: D…Cutoff criteria for overall model fit indexes in generalized structured component analysis (2020)Cutoff criteria for overall m…Green marketing orientation: achieving sustainable development in green hotel management (2019)Green marketing orientation: …When to use and how to report the results of PLS-SEM (2018)When to use and how to report…Sustainability Orientation, Green Supplier Involvement, and Green Innovation Performance: Evidence from Diversifying Green Entrants (2018)Sustainability Orientation, G…“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)“Green Marketing”: An analysi…Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers (2014)Partial least squares structu…Green corporate image: moderating the connection between environmental product innovation and firm performance (2014)Green corporate image: modera…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Sample Size and Power Estimates for a Confirmatory Factor Analytic Model in Exercise and Sport (2011)Sample Size and Power Estimat…Green product quality, green corporate image, green customer satisfaction, and green customer loyalty (2010)Green product quality, green …A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector (2010)A model to investigate the in…Towards Sustainability: The Third Age of Green Marketing (2001)Towards Sustainability: The T…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Leveraging Customer Green Behavior Toward Green Marketing Mix and Electronic Word-of-Mouth (2025)Leveraging Customer Green Beh…Self-Reports in Organizational Research: Problems and Prospects (1986)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Environmental Legitimacy, Green Innovation, and Corporate Carbon Disclosure: Evidence from CDP China 100 (2016)Drivers and consequences of green product and process innovation: A systematic review, conceptual framework, and future outlook (2017)Environmental regulation, industrial innovation and green development of Chinese manufacturing: Based on an extended CDM model (2017)Testing Structural Equation Models. (1994)Testing Structural Equation Models. 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(1980)The Commitment-Trust Theory of Relationship Marketing (1994)Principles of Marketing (1972)Building Strong Brands (1995)The Drivers of Greenwashing (2011)Sustainability‐oriented capabilities for eco‐innovation: Meeting the regulatory, technology, and market demands (2019)Understanding the role of green bonds in advancing sustainability (2020)On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach (2021)The theory of planned behavior (1991)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Using thematic analysis in psychology (2006)Factors affecting green purchase behavior: A systematic literature review (2022)The Sustainability Pyramid: A Hierarchical Approach to Greater Sustainability and the United Nations Sustainable Development Goals With Implications for Marketing Theory, Practice, and Public Policy (2022)Evaluating the efficiency of green innovation and marketing strategies for long-term sustainability in the context of Environmental labeling (2024)Toward a “theoretical toolbox” for sustainability research in marketing (2010)Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory (2013)Blockchain Practices, Potentials, and Perspectives in Greening Supply Chains (2018)Partial Least Squares Structural Equation Modeling (2017)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)On the Evaluation of Structural Equation Models (1988)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 2014Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers2,211 cited
  • 2017“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature921 cited
  • 2001Towards Sustainability: The Third Age of Green Marketing634 cited
  • 2014Green corporate image: moderating the connection between environmental product innovation and firm performance406 cited
  • 2011Sample Size and Power Estimates for a Confirmatory Factor Analytic Model in Exercise and Sport381 cited
  • 2021Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda374 cited
  • 2020Cutoff criteria for overall model fit indexes in generalized structured component analysis372 cited
  • 2018Sustainability Orientation, Green Supplier Involvement, and Green Innovation Performance: Evidence from Diversifying Green Entrants300 cited
  • 2010Green product quality, green corporate image, green customer satisfaction, and green customer loyalty295 cited

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  • 2010A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector289 cited
  • 2019Green marketing orientation: achieving sustainable development in green hotel management277 cited
  • 2020What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco‐labeled products?266 cited
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    • 2025Leveraging Customer Green Behavior Toward Green Marketing Mix and Electronic Word-of-Mouth17 cited