Building a Better World: The Role of AI Ethics and Social Responsibility

O. C. Ferrell · Linda K. Ferrell

28 citations0/0 files storedJournal of Macromarketing

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Ethics and Social Impacts of AI Ethics in Business and Education Corporate Social Responsibility and Sustainability

Abstract

In an era where artificial intelligence (AI) is rapidly transforming marketing, the tensions associated with ethics and social responsibility are accelerating. This commentary addresses and expands upon what Grewal, Guha and Becker (2024) term “Theme #3-AI created novel tensions.” The differences between AI ethics and social responsibility are defined, including directions for collaborative efforts needed by managers and developers of AI. To serve society, all stakeholders need to be involved in addressing the tensions associated with AI applications. AI principles such as transparency, accountability and fairness need to be translated into rules to develop algorithms. This process should be a part of strategic organizational management of the organizational compliance function. AI should not be just a tool or tactic to ensure efficiency. The risks and opportunities should be managed to create a better world.

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1991The theory of planned behavior 1985A Contingency Framework for Understanding Ethical Decision Making in Marketing 2017Journal of Business Ethics 1994Business Ethics : Ethical Decision Making and Cases 2020Beyond the promise: implementing ethical AI 2020Sustainability, responsibility and ethics: different concepts for a single path 2023Reflections on Putting AI Ethics into Practice: How Three AI Ethics Approaches Conceptualize Theory and Practice 2020Management perspective of ethics in artificial intelligence

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2024AI is Changing the World: Achieving the Promise, Minimizing the Peril 2025Do ethical issues influence the interest of young people in using artificial intelligence? An integrated application of qualitative comparative analysis

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