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A Comparative Study of Baby Boomers and Gen Z on Virtual Reality Adoption for Travel Intentions: A PLS-MGA and GRNN Model
16 references·4 citing·41 second hopsampled
A Comparative Study of Baby Boomers and Gen Z on Virtual Reality Adoption for Travel Intentions: A PLS-MGA and GRNN Model (2024)A Comparative Study of Baby Boomers and G…Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)Partial Least Squares Structu…Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Partial Least Squares Structu…User Acceptance of Virtual Reality: An Extended Technology Acceptance Model (2020)User Acceptance of Virtual Re…Technology in tourism-from information communication technologies to eTourism and smart tourism towards ambient intelligence tourism: a perspective article (2019)Technology in tourism-from in…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…Effects of Virtual Reality and Augmented Reality on Visitor Experiences in Museum (2016)Effects of Virtual Reality an…A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism (2016)A comparative analysis of maj…Tourists’ intention to visit a destination: The role of augmented reality (AR) application for a heritage site (2015)Tourists’ intention to visit …SoCoMo marketing for travel and tourism: Empowering co-creation of value (2015)SoCoMo marketing for travel a…A Primer on Partial Least Squares Structural Equation Modeling (2013)A Primer on Partial Least Squ…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…An Analysis of the Technology Acceptance Model in Understanding University Students' Behavioral Intention to Use e-Learning (2009)An Analysis of the Technology…Developing the Travel Career Approach to Tourist Motivation (2005)Developing the Travel Career …Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Industrial and business forecasting methods (1982)Industrial and business forec…Sustaining Digital Museum Engagement Across Generations: Evidence from the China National Silk Museum (2026)Sustaining Digital Museum Eng…Generational cohort and technology readiness and acceptance of artificial intelligence among young high-growth entrepreneurs (2025)Generational cohort and techn…Augmented reality and sustainable luxury: transforming fashion retail in the UAE (2025)Augmented reality and sustain…Journey into virtual reality: Identifying behavioral intentions to use virtual reality in tourism through spectral clustering (2024)Journey into virtual reality:…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. 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(1962)Book Review: Focus Groups: A Practical Guide for Applied Research (1989)Motivation and personality (1993)Consumer behaviour in tourism: Concepts, influences and opportunities (2013)The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences (2014)Impacts of Peer-to-Peer Accommodation Use on Travel Patterns (2015)A new readability yardstick. (1948)Information Systems Success: The Quest for the Dependent Variable (1992)CRITICAL QUESTIONS FOR BIG DATA (2012)Bibliometrics of social media research: A co-citation and co-word analysis (2017)Big data in tourism research: A literature review (2018)AI in marketing, consumer research and psychology: A systematic literature review and research agenda (2021)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Principles and Practice of Structural Equation Modeling (2012)Factors Influencing Learner Attitudes Towards ChatGPT-Assisted Language Learning in Higher Education (2023)RETRACTED ARTICLE: Impact of artificial intelligence on human loss in decision making, laziness and safety in education (2023)Understanding Behavioral Intention to Use of Air Quality Monitoring Solutions with Emphasis on Technology Readiness (2024)Why Don’t Men Ever Stop to Ask for Directions? 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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology75,250 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.42,320 cited
  • 2018When to use and how to report the results of PLS-SEM33,063 cited
  • 2011PLS-SEM: Indeed a Silver Bullet22,692 cited
  • 2021Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R12,794 cited
  • 2022Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example4,072 cited
  • 2013A Primer on Partial Least Squares Structural Equation Modeling3,251 cited
  • 2009An Analysis of the Technology Acceptance Model in Understanding University Students' Behavioral Intention to Use e-Learning1,388 cited
  • 2016A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism1,129 cited
  • 2005Developing the Travel Career Approach to Tourist Motivation1,057 cited
  • 2019Technology in tourism-from information communication technologies to eTourism and smart tourism towards ambient intelligence tourism: a perspective article914 cited
  • 2015Tourists’ intention to visit a destination: The role of augmented reality (AR) application for a heritage site658 cited
  • 2015SoCoMo marketing for travel and tourism: Empowering co-creation of value544 cited

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  • 2016Effects of Virtual Reality and Augmented Reality on Visitor Experiences in Museum535 cited
  • 1982Industrial and business forecasting methods515 cited
  • 2020User Acceptance of Virtual Reality: An Extended Technology Acceptance Model513 cited
  • Cited by

    • 2024Journey into virtual reality: Identifying behavioral intentions to use virtual reality in tourism through spectral clustering12 cited
    • 2025Augmented reality and sustainable luxury: transforming fashion retail in the UAE5 cited
    • 2025Generational cohort and technology readiness and acceptance of artificial intelligence among young high-growth entrepreneurs4 cited
    • 2026Sustaining Digital Museum Engagement Across Generations: Evidence from the China National Silk Museum1 cited