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Digital marketing exploration, brand image on gen z buying interest in e-commerce
10 references·0 citing·52 second hop
Digital marketing exploration, brand image on gen z buying interest in e-commerce (2024)Digital marketing exploration, brand imag…Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults (2022)Investigating the mechanism t…Brand image mediation of product quality and electronic word of mouth on purchase decision (2022)Brand image mediation of prod…Segmenting consumers based on social media advertising perceptions: How does purchase intention differ across segments? (2021)Segmenting consumers based on…When I feel invaded, I will avoid it: The effect of advertising invasiveness on consumers’ avoidance of social media advertising (2020)When I feel invaded, I will a…Identifying influencers on social media (2020)Identifying influencers on so…Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism (2020)Consumer response towards soc…Sponsorship effects on brand image: The role of exposure and activity involvement (2013)Sponsorship effects on brand …An assessment of customers’ e-service quality perception, satisfaction and intention (2010)An assessment of customers’ e…Performance-only measurement of service quality: a replication and extension (2002)Performance-only measurement …The prediction of behavioral intentions in a choice situation (1969)The prediction of behavioral …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Engagement platforms (2016)Less “Sponsorship As Advertising” and More Sponsorship-Linked Marketing As Authentic Engagement (2019)Esports Sponsorship: An Empirical Examination of Esports Consumers’ Perceptions of Non-Endemic Sponsors (2020)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Measuring consumer perceptions of online shopping convenience (2013)How convenient is it? 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(1955)Social Influence: Compliance and Conformity (2004)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Bridging the Trust Gap in Influencer Marketing: Ways to Sustain Consumers’ Trust and Assuage Their Distrust in the Social Media Influencer Landscape (2022)Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth (2022)How do short-form travel videos trigger travel inspiration? Identifying and validating the driving factors (2023)
this work references cited by second hop

References

  • 2002Performance-only measurement of service quality: a replication and extension971 cited
  • 1969The prediction of behavioral intentions in a choice situation554 cited
  • 2010An assessment of customers’ e-service quality perception, satisfaction and intention487 cited
  • 2020Identifying influencers on social media250 cited
  • 2022Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults148 cited
  • 2020Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism146 cited
  • 2013Sponsorship effects on brand image: The role of exposure and activity involvement134 cited
  • 2020When I feel invaded, I will avoid it: The effect of advertising invasiveness on consumers’ avoidance of social media advertising94 cited
  • 2021Segmenting consumers based on social media advertising perceptions: How does purchase intention differ across segments?92 cited
  • 2022Brand image mediation of product quality and electronic word of mouth on purchase decision29 cited

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