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Fashionable altruism: the marketing of fashion-based social enterprise
16 references·0 citing·52 second hop
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References

  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,752 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,725 cited
  • 2003Altruism and Prosocial Behavior1,369 cited
  • 1967Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach896 cited
  • 2016What is sustainable fashion?506 cited
  • 2011Self-image congruence in consumer behavior469 cited
  • 2019Emotional branding speaks to consumers’ heart: the case of fashion brands331 cited
  • 2017The Sum of Small Things319 cited
  • 2022Greenwashing and sustainable fashion industry311 cited
  • 2012Defining Social Enterprise Across Different Contexts260 cited
  • 2006Defining Social Enterprise238 cited
  • 2009Emotions, Imagination and Consumption208 cited
  • 2022When sustainability backfires: A review on the unintended negative side‐effects of product and service sustainability on consumer behavior158 cited
  • 2015Proactive versus reactive apparel brands in sustainability: Influences on brand loyalty139 cited
  • 2019Aesthetic hedonism and its critics122 cited
  • 2020Fashion and the Phantasmagoria of Modernity: An Introduction to Decolonial Fashion Discourse

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