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Using generative Artificial Intelligence tools in Public Relations: Ethical concerns and the impact on the profession in the Romanian context

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1976The Practice of Social Research.7,194 cited
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2009Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications62 cited
2022The Future of Public Relations, Advertising and Journalism: How Artificial Intelligence May Transform the Communication Profession and Why Society Should Care?41 cited
2020Analyzing the Impact of Big Data and Artificial Intelligence on the Communications Profession: A Case Study on Public Relations (PR) Practitioners in Indonesia34 cited

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2024Exploring the Landscape: Generative AI Adoption Among Central and Eastern European PR Professionals15 cited
2025The paradox of technology acceptance: ethics and strategic implications of artificial intelligence in public relations7 cited

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