More Than Taste: Effects of Visitor's Cognitive Appraisal on the Complete Satisfaction of Wine Tourism

Xi Wang · Jie Zheng · Yi Luo

11 citations0/0 files storedInternational Journal of Tourism Research

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Wine Industry and Tourism Diverse Aspects of Tourism Research Culinary Culture and Tourism

Abstract

ABSTRACT Wine tourism is gaining popularity as visitors seek unique experiences. This study investigated the effects of tangible and intangible factors on visitors' satisfaction with wine tourism. Free cancellation, multi‐language support, tour guides, service animals, tasting fees, and refreshments positively affected satisfaction, while COVID‐19 measures, larger groups, and more tastings had negative impacts. Positive emotions in reviews correlated with higher satisfaction, while negative emotions lowered it. The research contributes to understanding wine tourism and provides insights for operators to improve satisfaction and reform the industry post‐pandemic.

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References

1986Dynamics of a stressful encounter: Cognitive appraisal, coping, and encounter outcomes.2014Satisfaction: A Behavioral Perspective on the Consumer 1980A GENERAL PSYCHOEVOLUTIONARY THEORY OF EMOTION 2015The Development and Psychometric Properties of LIWC2015 1996A Reexamination of the Determinants of Consumer Satisfaction 2012Beyond Nudges : Tools of a Choice Architecture 2020Reducing perceived health risk to attract hotel customers in the COVID-19 pandemic era: Focused on technology innovation for social distancing and cleanliness 2015Wine tourism: Motivating visitors through core and supplementary services

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