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How perceived brand localness affects purchase intentions: Examining the role of brand authenticity
16 references·1 citing·45 second hop
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(2013)Conditional process modeling:…Attachment–aversion (AA) model of customer–brand relationships (2013)Attachment–aversion (AA) mode…The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness (2012)The Interplay between Global …Signaling Theory: A Review and Assessment (2010)Signaling Theory: A Review an…Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach (2004)Domestic Country Bias, Countr…Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects (2004)Consumer ethnocentrism and wi…How perceived brand globalness creates brand value (2002)How perceived brand globalnes…The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)The Animosity Model of Foreig…Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Marketing Universals: Consume…Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions (1994)Comparative and Noncomparativ…Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Consumer Ethnocentrism: Const…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Region- versus brand-based reputation framing and willingness to pay for Hungarian Tokaji wine among urban Chinese consumers (2026)Region- versus brand-based re…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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References

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  • 2010Signaling Theory: A Review and Assessment6,720 cited
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  • 2015Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective456 cited

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  • 2013Attachment–aversion (AA) model of customer–brand relationships444 cited
  • 2013Conditional process modeling: Using structural equation modeling to examine contingent causal processes.441 cited
  • 2012The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness405 cited
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    • 2026Region- versus brand-based reputation framing and willingness to pay for Hungarian Tokaji wine among urban Chinese consumers0 cited