Neuroeconomic Insights into Cognitive Biases and Managerial Decision-Making

Abstract

This chapter delves into the intersection of neuroeconomics, cognitive biases, and managerial decision-making. It aims to provide a comprehensive overview of how neurosensory and neuromarketing techniques influence consumer behaviour and decision-making processes. The chapter bridges the gap between academic research and industry practices through an in-depth literature review, innovative research methodologies, and detailed case studies. It offers practical insights and strategies for marketers and practitioners, emphasising the importance of interdisciplinary collaboration and knowledge exchange.

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