References

• 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
• 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
• 1981The Framing of Decisions and the Psychology of Choice17,834 cited
• 2010The weirdest people in the world?13,780 cited
• 2008Nudge: improving decisions about health, wealth, and happiness11,572 cited
• 1973Availability: A heuristic for judging frequency and probability9,980 cited
• 1980Feeling and thinking: Preferences need no inferences.8,070 cited
• 1998Confirmation Bias: A Ubiquitous Phenomenon in Many Guises7,230 cited
• 1968Attitudinal effects of mere exposure.6,757 cited
• 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?6,304 cited
• 1997Golden Eggs and Hyperbolic Discounting6,117 cited
• 1980Toward a positive theory of consumer choice5,574 cited
• 1991Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias5,015 cited
• 1985The Disposition to Sell Winners Too Early and Ride Losers Too Long: Theory and Evidence