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The Impact of Digital Products and Artificial Intelligence on Sustainable Marketing Methods
16 references·0 citing·49 second hop
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References

  • 1943Capitalism, Socialism and Democracy.6,530 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,114 cited
  • 2008The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance822 cited
  • 201021. Capitalism, Socialism and Democracy730 cited
  • 2019The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI)587 cited
  • 2020The Transformation of the Innovation Process: How Digital Tools are Changing Work, Collaboration, and Organizations in New Product Development*470 cited
  • 2016The link between R&D, innovation and productivity: Are micro firms different?405 cited
  • 2009Innovative marketing in SMEs288 cited
  • 2020Ethical issues in service robotics and artificial intelligence222 cited
  • 2023The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size144 cited
  • 2023Collaboration strategies and SME innovation performance142 cited
  • 2019A Perspective Over Modern SMEs: Managing Brand Equity, Growth and Sustainability Through Digital Marketing Tools and Techniques142 cited
  • 2021Effect of intellectual capital and entrepreneurial orientation on innovation performance of manufacturing SMEs: mediating role of knowledge sharing121 cited
  • 2017R&D, Marketing Innovation, and New Product Performance: A Mixed Methods Study

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  • 2020Artificial intelligence and robotics: Shaking up the business world and society at large87 cited
  • 2024Review of enablers and barriers of sustainable business practices in SMEs86 cited
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